When leaflet printing you will get to choose between materials, and cost is dependent upon the quality chosen. Choosing between the materials is also something that can actually make a big difference. When you’re creating an online advertising campaign you need to consider your target market, your brand image, and where you should advertise. The final point is almost the most important; if your advertising appears in the wrong place your whole campaign and even your brand is likely to suffer.
When placing an order with a leaflet printing company they will need to know details about the desired paper quality before they can produce your product. The paper you chose for your leaflet can subliminally impact your brand image as much as a poorly thought out campaign, so it’s important to make the right decisions.
There are two main things to consider before looking further into leaflet printing, both which will affect how your brand comes across. Paper density and finishing. A thicker paper will give more professional look to the campaign. After you’ve chosen a paper thickness you can consider which finish would be most appropriate for your leaflet. Coated paper is treated to give it a glossy or matte finish. A product on coated paper will end up looking more expensive.
After you’ve decided on paper weight and finish for your leaflet printing, there are other considerations to be made about the design of the leafllet itself. Click here for more info.